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So you want to be sponsored by EasyStreet?

First let me say thanks for your interest in our EasyStreet product line.

We receive tons of requests daily regarding sponsorships. We do appreciate the fact that we are your preferred suspension manufacturer, but unfortunately we cannot sponsor everyone! Please take a minute to read through our guidelines for sponsoring vehicles. This may help you with your other manufactures as well!

How to become a Project Partner:

• Submit a proposal! This needs to be a selling tool of why we should invest the money required to sponsor you!
• List your previous projects, and there successes. This does not necessarily mean how many trophies you have won.
• Letters from media contacts showing intent for photo shoots, tech articles, or other media opportunities.
• Professional renderings. We need to see your vision as clearly as you do.
• Your history. Rarely do we sponsor a car only. In this industry, your personality is as important as your vehicle or skills. We all know the guy who has the greatest car, but no one wants to talk to him….
• Do supply us with references of past project partners including contact information.
• Do fill out our product request form.
• Do send: money, cookies, t-shirts, hats, or any other gifts you feel the EasyStreet team would enjoy! Ok so that is a little far fetched, just making sure you are still reading along…..

What we turn down:

• No E-mails asking “do you Sponsor?” The people who come across as wanting something for nothing need not apply!
• Do not send the “generic” E-mail to us and 20 others hoping that one will bite. As sponsorships are a big investment for us we take it very serious.
• Do not send any proposal hand written on a napkin, make it professional.
• Please don’t tell us you have the “best show car”, we have heard that before as well.

Remember, the suspension system you are requesting sell between 2200-3500 dollars. Put yourself in our shoes. Look at it like a job interview; you are trying to sell yourself and your project to us!

Ok so now that you have made it through Sponsorships Proposals 101, we will outline our program:

• The Air Lift Co. will provide 100% sponsorships to media outlets and our preferred builders.

• Full sponsorships may also be given to anyone who is developing a tech article installing one of our systems. In this case you qualify for our 50% off retail program. You will purchase the system at 50% off retail and then receive full credit once the article appears in a magazine.

• If you are a consumer and not doing a tech article you may also qualify for our 50% off retail deal if the vehicle meets our criteria. Please see guidelines above.

• We require a logo placed on the vehicle at least 2” x6” if you need help with the graphics we can supply them.

• If your club and or team would like to be sponsored, we give 15% discounts for group purchases. Please contact for details.

• We require quarterly follow ups outlining your accomplishments during the show season.

• We also require that your vehicle be available for any local shows we may be attending in your area.

Please fill out our Product Request form and either E- mail it or Fax it back to us.
All proposals should be sent to :

Air Lift Co.
P.O Box 80167
Lansing, MI 48908

Attention: Aaron Lundy

Thanks again for your interest in our EasyStreet product line. If you have any other specific questions regarding sponsorships please feel free to contact me directly.

E-mail:Aaron Lundy
Fax: 517-322-9479


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